Description
Maya, originally, means "creation" and comes from the Sanskrit term mā, which means "to build," "to distribute," "to order," and "to measure." In the Vedas, māyā refers to the power that gave rise to the material world.
This figure, represented by codes, is the digital and algorithmic personification of Maya, capable of "building" the reality of digital beings. The "deities" of advertising shape human choices through the statistical analysis of our behaviours.