Name
The Primals by SWEATS
Description
In the digital realm where Me's Company thrives,
Amidst the pixels where solitude arrives.
In quiet moments, they find their retreat,
Peaceful and steady, in their own beat.
Silent and strong, amidst the pixelated haze,
Embracing solitude in myriad ways.
Me's Company, finding solace in the screen,
Where tranquility reigns, calm and serene.
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# [THE PRIMALS]
The Primals" by New Zealand-based visual artist SWEATS are a gang of ghastly, glitched-out ghouls that thrive in a natural habitat of online chaos. Summoned when the lights go out and you’ve had “just a little too much to scroll,” they burst from unsuspecting screens with frenzied energy and playful mischief, attracted to the endless rhythms of taps, scrolls, clicks, and likes. So viewers beware! These digital phantoms, each with their own quirky traits and preferences, feed off our primal instinct for color, sound, and stimulation.
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# [SWEATS]
Bold and primal, SWEATS art consists principally of expressionistic figures and objects. Beginning as abstraction, his portraits are brought to life through the eyes, lips and teeth, which emerge from vibrant colours so as to explode the senses. The effect taps into a feeling of synaesthesia that opens up the viewer to explore the human experience – an experience that is not only multifaceted but unique to the individual.
Shifting between studio, street and screen, SWEATS employs strong contrasts through popping palettes, striking stencil features, and deconstructed typography to explore colour and form. He works under the influence of music, using its physicality to generate spontaneous dynamic movement and gestural mark making to build textural layers into artworks that contain echos of distressed faxes and photocopies. This process remains grounded in undercurrents of pop culture that allow him to hold on to a playful naivety.
In addition to developing private art pieces, commercial design and branding, SWEATS is increasingly exploring scale, particularly through public murals and installations. Constantly evolving over 20 years of experience in the creative arts across New Zealand, Australia and Asia, and is co-founder of the artist workspace Eyes On Fire Gallery.
Instagram: [https://www.instagram.com/sweats___/]](https://www.instagram.com/sweats___/)
Personal web: [https://sweats.nz/](https://sweats.nz/)